Why Slow?
What if travelling slower meant experiencing more?
Slow Tourism invites us to rethink how we travel,
how we experience places and how tourism affects
the communities and environments we visit.
Explore the idea behind Slow Tourism, compare different
approaches to travelling and discover the principles
that guide the Agents of Change project.
Understanding Slow Tourism
A different perspective on travel
Slow Tourism is not only about travelling at a slower pace.
It is an opportunity to think differently about the journey,
the destination and our relationship with the places we visit.
Slow Tourism encourages travellers to look beyond simply
reaching a destination. The journey itself, the time spent
in a place and the connections created during travel become
important parts of the experience.
The approach considers how tourism influences destinations,
communities and environments and encourages more conscious
choices when travelling.
The journey
How we travel
Explore how the way we move between places can become part of the travel experience itself.
The destination
How we experience places
Look beyond simply visiting attractions and consider how more time can create deeper connections with destinations and local communities.
The impact
How tourism affects places
Consider the environmental, social and local effects connected to the choices we make when travelling.
Explore
Discover Slow Tourism
Start with the basics, compare different approaches to tourism, explore our manifesto or reflect on your own travel habits.
01 · The basics
What is Slow Tourism?
Begin with a clear introduction to Slow Tourism and the central ideas behind a slower approach to travelling.
02 · Compare
Mass vs. Slow
Compare different approaches to tourism through transport, impact and the experience of travelling.
03 · Our principles
The Manifesto
Discover the principles that define the project’s understanding of Slow Tourism and provide orientation for travellers and tourism actors.
04 · Reflect
How slow do you really travel?
Take our Slow-Travel Self-Check and reflect on
your own choices and habits when travelling.
Mass vs. Slow
Looking at tourism from different perspectives
The differences between tourism approaches can be
explored across several parts of the journey.
The way we travel influences not only the destination
we reach, but also the experience and impact connected
to our journey.
Comparing Mass Tourism and Slow Tourism helps us
understand how different choices shape relationships
between travellers, communities and places.
Compare
Transport
Explore the role that transport choices play
in different approaches to tourism.
Compare
Impact
Examine how tourism choices can create different
impacts on destinations and their surroundings.
Compare
Experience
Consider how the pace and structure of a journey
can shape the experience of a destination.
Our approach
The Slow Tourism Manifesto
The Agents of Change manifesto brings together the
principles that guide our understanding of Slow Tourism.
Explore the complete manifesto and the ideas that form
the foundation of the project.
From ideas to action
Explore Slow Tourism in practice
The project connects these ideas with education,
innovation, research and six European partner destinations.
- Learn through courses, Learning Tours and open resources.
- Explore workshops and Slow-Tourism innovation.
- Discover research and project findings.
- Visit our six Slow-Travel destination guides.
Slow-Travel Self-Check
How slow do you really travel?
Reflect on your own travel habits with our short
Slow-Travel Self-Check.